Tokyo Disneyland Case Study Example | Topics and Well Written Essays - 4500 words

Tokyo Disneyland - Case Study Example 3. To recognize how the differences of Tokyo Disneyland to other Disneyland theme parks in terms of the themes and features of the park. 4. To examine the visitor statistics of Tokyo Disneyland. 5. To know how Tokyo Disneyland maintain the Japanese culture in the park. Statement of the Problem The study intends to investigate the success of Tokyo Disneyland in terms of culture, compared to other Disneyland theme parks. Specifically the study intends to answer the following questions: 1. How does the management of Tokyo Disneyland promote the park to the Japanese market even if there is still a touch of American culture 2. What are the differences of Tokyo Disneyland to other Disneyland theme parks in terms of the participation of staff 3. What are the differences of Tokyo Disneyland to other Disneyland theme parks in terms of the themes and features of the park 4. How does Tokyo Disneyland maintain the Japanese culture in the park Conceptual Framework / Theoretical Framework This study will apply the input-process-output (IPO) framework. Originating form the Industrial Revolution, the IPO model has been applied to various fields-from manufacturing to communications to computer programming. (Harris & Taylor, 1997) The IPO model is a design of how different input, intermediate, and output variables form causal relationships in a system. (Walliman, 2001) In the IPO model, a process is viewed as a series of boxes (processing elements) connected by inputs and outputs. Information or material objects flow through a series of tasks or activities based on a set of rules or decision points. (Walliman, 2001) Flow charts and process diagrams are often used to represent the process. (Walliman, 2001) What goes in is the input;... With continuous effort and perseverance to make the study a success as well as the support of the people who have helped in the project, the research was completed. For the future researchers that will have to undergo a series of data collection methods, it should always be keep in mind the possibility of incidents and instances that will hinder the execution of the research. Be prepared for the worst scenarios that could happen during field work whether the case concerns the participants, the location, the time and the gatekeepers. It is easy to find common elements between Disneyland and Disney films in all parts of the park. For example, it is well known that Disney made only one gate to Disneyland, against advice from amusement park experts. To Disney, the entrance gate and the beginning part of a movie are the same. From the gate, visitors head toward the shopping mall, where each store is a three-story house with a facade, similar to those of a small American city in the late nineteenth century. These facades reduced in various degrees, detach visitors from outside reality and bring them into the world of nostalgia. As a similar scenography is also used on streets that stretch from the entrance to the central plaza, the scene inside the park is put in a frame, and the street is long enough for visitors to transform themselves into inhabitants of Disney’s world. The recommendation of this study is for Tokyo Disneyland to maintain representing the rich culture of Japan in Tokyo Disneyland since this i s what their market needs.